Often overshadowed by promotional campaigns, lead nurturing is the secret ingredient to maintaining a vibrant and engaged subscriber list. These value-driven emails are pivotal for brand-building. Here are my essential strategies and best practices for lead nurturing through your emails.

As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.

Welcome to a new year of marketing predictions! It's that time again when I share my forecast for the upcoming trends in the industry. As we step into 2024, one prediction is catching my eye: the exponential growth of subscription-based content. Let’s explore the various types of subscription-based content that you could try this year…

To pick “favorites” is really hard. As my fourth year running my own business, this was the one that truly felt the most in flow. My clients were wonderful, I did more Brand Messaging projects than ever before, and I was able to hire some experts to help me make a few upgrades to my own internal business systems and branding. But among the many projects, these are the ones that stood out the most to me.

As busy entrepreneurs, we know how important it is to make the most of this time to drive revenue for our businesses. That’s why I want to focus on just TWO simple marketing tactics that can help you maximize your sales during the holiday season.

The founder’s story is a powerful narrative that not only connects with your audience on a personal level but also establishes credibility and trust. Find out the key components that make a great founder’s story and the question prompts I use with clients to help you write one.

Get ready for the holiday season with these trend predictions for 2023. From promo-driven strategies to early shopping habits, here are some of the stats marketers are seeing. Plus, a few takeaways you can use to plan for effective holiday email and content campaigns.

September is the month I approach my clients to begin planning their holiday campaigns and content for the remainder of the year. For many businesses, Q4 constitutes a significant portion of their revenue and there’s a lot of content preparation that needs to happen! Here are the steps I walk my clients through to create a holiday marketing plan.

It's not just a new season around the corner, but an exciting new chapter that I'm excited to share.

I'm pregnant!

Here’s how I’m planning for maternity leave and embracing this chapter as a new mom.

It's been a whirlwind of a summer, but I wanted to take a moment to share to some of the amazing clients I've had the pleasure of working with recently. These brands have been making waves all summer long and I couldn't be more thrilled to be a part of their journey.

For the past few months, I have been working behind the scenes to not only update my visual look but to review and re-do my messaging, services, and perhaps most importantly, internal systems for my client's experience. Today, I'm pulling back the curtain to give you a little sneak peek of it all.

I've updated my service guide and pricing options for my copywriting, marketing, and content creation packages. Take a look and learn which option is best for you!

Summer in Montana is a special time filled with fun, activity, and socialization. Learn how I’m taking charge of my summer, experimenting with a new work schedule, and focusing on productivity in a different way.

Have I told you that I’m a corporate dropout? I don't think there are any normal steps towards entrepreneurship, but I do believe the journey that gets us there is an integral part of our story and often, the brand’s purpose.

Surprise, surprise friends.

You make money with your words! This is true for any business in any industry. (And I’m not just saying that because I love writing and I am a copywriter.)

I created the presentation, I had pages of notes, research, and ideas to share. All that was left was to launch my copywriting course. But I didn't. I couldn't. And then it hit me why…

Your tagline is like a short "About Me" for your brand. They go immediately after your brand name. The best taglines focus on how a product or service helps its customers or clients see outstanding results. So how do you write a good one?

Your brand messaging is created as an internal guide; at times, you may want to also use some of those messages externally as marketing copy. But the two are not the same thing.

When you work with a copywriter, there are a few core elements that will be included in your Brand Messaging guide. Below are the 12 components I always make sure to include for my clients.

Ever wondered about WHEN you should start to create your brand messaging? If you are in any of these scenarios, your business probably needs brand messaging…