As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.

Welcome to a new year of marketing predictions! It's that time again when I share my forecast for the upcoming trends in the industry. As we step into 2024, one prediction is catching my eye: the exponential growth of subscription-based content. Let’s explore the various types of subscription-based content that you could try this year…

As busy entrepreneurs, we know how important it is to make the most of this time to drive revenue for our businesses. That’s why I want to focus on just TWO simple marketing tactics that can help you maximize your sales during the holiday season.

Get ready for the holiday season with these trend predictions for 2023. From promo-driven strategies to early shopping habits, here are some of the stats marketers are seeing. Plus, a few takeaways you can use to plan for effective holiday email and content campaigns.

September is the month I approach my clients to begin planning their holiday campaigns and content for the remainder of the year. For many businesses, Q4 constitutes a significant portion of their revenue and there’s a lot of content preparation that needs to happen! Here are the steps I walk my clients through to create a holiday marketing plan.

It's been a whirlwind of a summer, but I wanted to take a moment to share to some of the amazing clients I've had the pleasure of working with recently. These brands have been making waves all summer long and I couldn't be more thrilled to be a part of their journey.

For the past few months, I have been working behind the scenes to not only update my visual look but to review and re-do my messaging, services, and perhaps most importantly, internal systems for my client's experience. Today, I'm pulling back the curtain to give you a little sneak peek of it all.

I've updated my service guide and pricing options for my copywriting, marketing, and content creation packages. Take a look and learn which option is best for you!

Plus, how many email subscribers are considered “good”?

My lists grow slowly, and I am happy that way. But there are definitely marketing tactics you can employ that organically help give your subscriber list a little boost.

What makes a really good email?

Emails, strangely 🤔, are one of my favorite pieces of content to create for clients. As social media trends come and go, emails are still such a powerful tool to share your message, provide value, and educate!⁠

I’m predicting this with be the year many small businesses will focus on email marketing — or at the very least, start putting more of an emphasis on having an email strategy up and running. Here are some stats you need to know for the year ahead!

At the end of the year, I love to make a little space for reflection. While calling these my "favorites" really isn't totally fair because I have honestly felt so, SO good about my clients this year, I did aim to pick 5 that stood out to me for a particular reason. Find out…

Last holiday season, I launched a campaign for a client called 'SOOTHE INTO THE HOLIDAYS'. As a wellness brand, I wanted her to focus on ways to provide the most valuable content during this time of year to her audience. Here’s what I learned from that campaign about creative ways to add value.

You’re sitting at a blank Google doc, trying to think of the right words that will help you generate traffic, leads, and sales. Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…

When October rolls around, it always gives me an, "Oh wow, the holidays are coming!" moment. It also brings a resurgence of energy toward my business and goals for the remainder of the year for my clients. Q4 is always the busiest time of year for marketers. Here are the things I’m doing to prepare my clients for Q4.

Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.

Over the holidays I had a little time to reflect on the past 12 months and all of the women I had the pleasure of working with. Below are just a few of my favorite launches and project highlights of the year.

This time of year always feels like a rush. And even though as business owners we know that — and often aim to take advantage of doing a bulk of our business this month — it always seems to feel like it catches us off guard. And IMO, this season just hit a little differently.

"If you can get yourself to read 30 minutes a day, you're going to double your income every year."

This blew my mind.

The quote is from Brian Tracy, but the thinking behind it is that 30 minutes a day of reading will get you somewhere between 1-2 books per month. Which is the equivalent of about what you read in a PhD program! ⁠