Summer Client Updates
Hi there! It's been a whirlwind of a summer packed with excitement and opportunities here at Back Label Branding HQ. Between launching my new website, working with more Brand Messaging clients than ever, and enjoying some fun in the sun, I've been kept on my toes! I wanted to give a shoutout to some of the amazing clients I've had the pleasure of working with recently. They've been making waves this summer and I couldn't be more thrilled to be a part of their journey.
Dare to Detour
I help @sherylwright_ work on her social media and email marketing content and we had a Reel go viral this summer and hit over 2M views. She went from 2K to 25K followers in a month! But the most amazing part, to me, is that so many of these new people are authentically engaging with her, emailing her, and subscribing to her list. AND they are 100% her target audience. So blown away.
Their rebrand launched in May and the Zephyr team has been non-stop rolling it out all summer long. From partnerships with Big Sky to lululemon, to launching their first daylong retreat (I was so impressed as an attendee), the brand experience has been a huge focus this summer and it's no small feat! As an Alinea Collective project, I worked specifically on Brand Messaging and marketing strategy and, small pun intended, this project has been a fun ride!
Windrift Hill
This all-natural Montana skincare company has been growing via WOM and retail partnerships for the past 24 years. Not a single email sent... until now! We implemented email marketing starting in April and both online order volume and revenue have increased by 75%! After sending our summer guide, the team asked, "What's going on? We only see these numbers during Christmas." (P.S. We're just getting started... look out for a full Windrift Hill rebrand coming soon!)
After opening their first in-person location this spring, the Busy Bee team wanted to find better ways to communicate the difference in their IV offerings and approach to wellness. So, we crafted a monthly email marketing strategy to take them through the summer months and share the news about their schedule of events. Four months in business and they’re seeing awesome subscriber growth, opened a second location, and launched a summer partnership with The Lodge at Whitefish Lake!
Stay tuned for more updates and exciting projects coming your way this fall!