To pick “favorites” is really hard. As my fourth year running my own business, this was the one that truly felt the most in flow. My clients were wonderful, I did more Brand Messaging projects than ever before, and I was able to hire some experts to help me make a few upgrades to my own internal business systems and branding. But among the many projects, these are the ones that stood out the most to me.

The founder’s story is a powerful narrative that not only connects with your audience on a personal level but also establishes credibility and trust. Find out the key components that make a great founder’s story and the question prompts I use with clients to help you write one.

Surprise, surprise friends.

You make money with your words! This is true for any business in any industry. (And I’m not just saying that because I love writing and I am a copywriter.)

Your tagline is like a short "About Me" for your brand. They go immediately after your brand name. The best taglines focus on how a product or service helps its customers or clients see outstanding results. So how do you write a good one?

Given the importance of subject lines, I understand why you'd be interested in crafting the perfect ones. So what makes a subject line stand out? An effective tool is to look to evoking our natural instinct towards curiosity. Here are 6 subject line categories that work. Plus examples!

Thinking about updating your website? Depending on what stage your business is in, I often see there are a few times entrepreneurs get stuck with their messaging. In those moments it might be beneficial to work with a pro to help craft your website’s words.

I recently played a fun counting game. I discovered over the past 12 months I've written about 1,025 social media posts. What a crazy perspective! Some days it’s easier to get started and the creativity is flowing. But for the days that don't, here are the tools I lean on to make writing social media content more manageable.

This time of year always feels like a rush. And even though as business owners we know that — and often aim to take advantage of doing a bulk of our business this month — it always seems to feel like it catches us off guard. And IMO, this season just hit a little differently.

I'm a big believer that a successful outcome of a project comes from a synchronistic match on both sides.👯‍♀️ To do that, it becomes about clarifying who you are, what you stand for, and the problems you can solve. (And that's all great marketing is anyways!)⁠