WHERE SHOULD I START?
If you’re tired of second-guessing your website copy, writing your emails, and all of the content you need to create each week, I’d love to help provide you with strategic clarity. Every project starts with a free Discovery Call - no strings attached.
STUDIO SERVICES
Your brand vision in writing. This provides you with a robust messaging guide and foundational copy to build your brand for the long term.
Includes:
Brand Messaging Session (1:1 Zoom call)
Branded Messaging Guide - PDF doc including:
Tagline & One-Liner
Vision
Mission Statement
Brand Voice
Brand Bio
About the Founder/Team
Offerings Overview
Target Audience
Social Media Bio
Up to 2 rounds of edits
Bonus: branded catchphrase concepts to apply to marketing materials.
Completed in 5-6 weeks
Great for: New brands or 2+-year-old businesses ready to reposition and elevate their branding.
BRAND MESSAGING
Website copy is part art, part knowing how to craft clear and compelling messages that get your audience to take action. Whether you are creating a website from scratch or going for a refresh, I’ll take your brand messaging and turn it into headlines and web pages that entice.
Includes:
Website Messaging Questionnaire
Website Copy Workshop Session (1:1 Zoom call)
Up to 5 pages of website copy
eg. Home, About, Products or Services, Blog, Contact
Wireframes and/or collaboration with your designer
Up to 2 rounds of edits for polished & ready to go website copy
Option to add on additional pages
Completed in 6-8 weeks
10% discount applied when both brand messaging and web copy are booked.
WEBSITE COPY
There are so many ways to work with a copywriter. Especially one with deep experience in marketing!
Custom quotes are available for any of the following copywriting services:
Blogs
Marketing Materials
Email Sequences
Founder or Team Bios
Media Kits
Press Releases
Product & Packaging Copy
Editorial Articles
CUSTOM COPYWRITING PACKAGES
Think of me as your personal trainer, but for your content and marketing!
These monthly or quarterly sessions are great for those who need support with:
Content Strategy
Launches
Rebranding & Positioning
Calendar Planning
Includes:
90-minute strategy sessions to review your branding, sales, and marketing goals.
Recordings of the sessions with notes and action items
Opportunity analysis suggestions
Content + marketing plans for the next 1-2 months ahead
MARKETING STRATEGY SESSIONS
EMAIL COPYWRITING
From full design support to crafting the copywriting in your marketing emails.
Includes:
Weekly, bi-weekly, or monthly email newsletters
Email copywriting and design
Monthly strategy calls & campaign planning
Monthly reporting (monitoring subject lines and analytics)
Take it a step further by setting up an automated customer journey to welcome the newest subscribers to your brand — and ensure they stay engaged for many more emails to come!
Includes:
Setup of an email system of your choice (Mailerlite, Flodesk, etc.)
Design & creation of 3 emails for a Welcome Drip campaign
Automation campaign; this email series will be sent to new email subscribers
If keeping up with social media makes you feel overwhelmed but you know it deserves time and attention, you’re not alone.
Setting up a monthly retainer for support ensures your social media content is branded, thoughtfully created, and supports your overall marketing goals.
What’s included:
Instagram profile setup + optimization (bio, highlights, and link in bio)
Creating and scheduling weekly Instagram posts and Reels
Captions that align with your brand’s message
Monthly Social Media Strategy Sessions via Zoom
Managing and maintaining a monthly social media calendar
Monthly analytics and reporting
Creative direction for social media photography
SOCIAL MEDIA CONTENT
SEE IT IN ACTION
Back Label Branding is a content creation company providing copywriting support and organic marketing strategy for brands that want to be striking.