The Marketing Library

Throughout my journey working with clients on their branding, I’ve realized one of the best ways I can help is by sharing the stories of what I’ve learned and am continuing to learn. If you’d like a monthly dose of marketing insights in your inbox, make sure to sign up for my email newsletter.

The Blog

Brand Messaging Sydney Munteanu Brand Messaging Sydney Munteanu

What Is Brand Messaging and Why Is It Important?

Brand Messaging is how your brand speaks. It is how you describe what you do and the value you offer. Keeping your Brand Messaging consistent is so important. You shouldn’t be reinventing the wheel (a.k.a. writing from scratch) every time you need a blurb to describe your business. Here’s what it should include.

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My Favorite Projects of 2022...

At the end of the year, I love to make a little space for reflection. While calling these my "favorites" really isn't totally fair because I have honestly felt so, SO good about my clients this year, I did aim to pick 5 that stood out to me for a particular reason. Find out…

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3 Ways to Work with a Copywriter

You’re sitting at a blank Google doc, trying to think of the right words that will help you generate traffic, leads, and sales. Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…

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