As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.

Welcome to a new year of marketing predictions! It's that time again when I share my forecast for the upcoming trends in the industry. As we step into 2024, one prediction is catching my eye: the exponential growth of subscription-based content. Let’s explore the various types of subscription-based content that you could try this year…

Valentine's Day is one of the top holidays that consumers will spend and give in the calendar year. More than half (52%) of consumers plan to celebrate and will spend an average of $192.80. Read on for content ideas you can use in social media, blog articles, newsletters, podcasts, or videos this month.

I’m predicting this with be the year many small businesses will focus on email marketing — or at the very least, start putting more of an emphasis on having an email strategy up and running. Here are some stats you need to know for the year ahead!

Last holiday season, I launched a campaign for a client called 'SOOTHE INTO THE HOLIDAYS'. As a wellness brand, I wanted her to focus on ways to provide the most valuable content during this time of year to her audience. Here’s what I learned from that campaign about creative ways to add value.

I recently played a fun counting game. I discovered over the past 12 months I've written about 1,025 social media posts. What a crazy perspective! Some days it’s easier to get started and the creativity is flowing. But for the days that don't, here are the tools I lean on to make writing social media content more manageable.

When October rolls around, it always gives me an, "Oh wow, the holidays are coming!" moment. It also brings a resurgence of energy toward my business and goals for the remainder of the year for my clients. Q4 is always the busiest time of year for marketers. Here are the things I’m doing to prepare my clients for Q4.

Fall email campaigns are a critical part of a brand’s digital marketing calendar. These emails get sent before the holiday season is in full swing⁠⁠. September and October perform a crucial role in the success of later email campaigns, so don’t forget about this time of year!

Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.

This time of year always feels like a rush. And even though as business owners we know that — and often aim to take advantage of doing a bulk of our business this month — it always seems to feel like it catches us off guard. And IMO, this season just hit a little differently.

This is, perhaps, going to be a controversial opinion: I don't believe in posting every single day and I don't believe in "showing up" for the sake of consistency on social media. (Don't tell the Instagram algorithm gods on me.)