My Major Fail Moment

I almost launched a course...

TWICE.

I was finally going to launch a new copywriting course. I had already created the presentation. I had pages of notes, research, and ideas to share. All that was left was to just put it out there.

But I didn't. I couldn't. And for weeks I couldn't figure out why.

Life happened, spring arrived, and I wrote and rewrote my email announcement. And then I realized something.

I don't WANT to launch a business course.

In fact, I'm personally burnt out on them right now. The free ones (and even the ones I've paid for), I haven't gotten around to watching lately. What I realized is that I felt like I needed to launch this course because of comparison.

You see, as a creative and service-based business, I trade my time for money. I offer copywriting, content creation, and strategy. The number of those services I can offer in a given week is based on the time I have the capacity to give. To combat this, many creatives in my industry offer digital products (typically courses and templates) that bring in passive income so they aren't tied to this whole time-for-money exchange. It's a brilliant concept. If it works for you. It also became a framework that I got caught into thinking I had to fit into. My ego said, "You have a service-based business therefore, you must create something that gives you passive income like everyone else is doing."

"Comparison is the killer of joy."

I have this quote written down on a sticky note affixed to my computer. (A habit my husband loves to poke fun at me for.) But it was so good I plastered it up the moment I read the line in Brene Brown's latest book, crediting Teddy Roosevelt who originally spoke these words. I loved it and I still do. But it's hit home recently. 

We are all creatures of comparison. And this rings true, especially in business. It's not easy to shift your perspective but it's invaluable when you can.

I asked myself, "So what if I just keep trading my time for the work that I do?"

These are the projects that feel the most fulfilling, the ones that challenge me and give me energy. They are the ones I'm drawn to do every day when I wake up. So what?

My business. My rules.

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