The Marketing Library
Throughout my journey working with clients on their branding, I’ve realized one of the best ways I can help is by sharing the stories of what I’ve learned and am continuing to learn. If you’d like a monthly dose of marketing insights in your inbox, make sure to sign up for my email newsletter.
The Blog
3 Ways I’m Structuring My Summer Differently
As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.
Embracing Summer Fridays + A Productivity Experiment
Summer in Montana is a special time filled with fun, activity, and socialization. Learn how I’m taking charge of my summer, experimenting with a new work schedule, and focusing on productivity in a different way.
Our Journey Creates Our Story
Have I told you that I’m a corporate dropout? I don't think there are any normal steps towards entrepreneurship, but I do believe the journey that gets us there is an integral part of our story and often, the brand’s purpose.
My Major Fail Moment
I created the presentation, I had pages of notes, research, and ideas to share. All that was left was to launch my copywriting course. But I didn't. I couldn't. And then it hit me why…
How to Create Value During the Holidays - 4 Ideas That Aren't Discounts
Last holiday season, I launched a campaign for a client called 'SOOTHE INTO THE HOLIDAYS'. As a wellness brand, I wanted her to focus on ways to provide the most valuable content during this time of year to her audience. Here’s what I learned from that campaign about creative ways to add value.
As a Small Business Owner, Here’s Your Post Labor Day To-Dos
Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.
3 Ways to Tap Into Creative Flow
I just finished listening to an episode of Oprah’s podcast with the author of the NY Times bestselling book "Stolen Focus". This book explains why we can't think deeply anymore and have trouble, as a society, with focusing. Here’s my takeaway: If you want to maximize your chances of getting into a flow state for a project there are three things you can do...
Do You Have a Morning "Creativity Routine"?
As much as I am very not a get-up-and-go morning person, I've always set up this expectation that in order to have a productive day I need to get going first thing in the morning. And by "get going", I mean either my butt is out the door for an AM workout or I'm getting started on work for the day right away. Yet gradually, and somewhat unintentionally, over the past few months, I've been adopting a profound, new slow morning routine.
How to Keep WELLNESS a Top Priority While Building a Business
Grace is such a gem of knowledge on self-care, wellness, and health advice along with tips on building a brand. In this interview, we chat about practicing wellness and putting health first, creating alignment with your brand, managing your energy, Grace's quarterly business check-in practice, and much more.
How 30 Minutes A Day of Reading can Double Your Income
"If you can get yourself to read 30 minutes a day, you're going to double your income every year."
This blew my mind.
The quote is from Brian Tracy, but the thinking behind it is that 30 minutes a day of reading will get you somewhere between 1-2 books per month. Which is the equivalent of about what you read in a PhD program!
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