2 Simple Ways to Drive Revenue During the Holiday Season
The holidays are upon us, and as busy entrepreneurs, we know how important it is to make the most of this time to drive revenue for our businesses. For small businesses in particular, holiday sales can represent more than 25% of total revenue (Constant Contact, 2023). That’s why I want to focus on two simple marketing tactics that can help you maximize your sales during the holiday season.
2 Marketing Tactics to Use During the Holidays
Focus on your LOYAL CUSTOMERS.
Did you know that 25% of customers will make a repeat purchase? (ResearchGate) Not only that, but it's 9X less expensive to market to an existing customer than to acquire a new one. So, take this opportunity to nurture and appreciate your loyal customers.
Here are some ideas to consider:
Create personalized recommendations: Show your customers that you understand their preferences and suggest products or services they might love based on their past purchases or interests. For example, if they bought a yoga mat, recommend yoga accessories or online classes.
Gift cards: Remind your customers that you offer gift cards that can be shared with their loved ones. Encourage them to consider giving the gift of your business this holiday season.
Express gratitude: Send a heartfelt note or post thanking your customers for their support and to consider purchasing something from your business as a gift for others during the holidays.
2. Add VALUE rather than discounting.
With the holiday season being a crucial time for revenue, it's easy to fall into the trap of discounting products or services like everyone else. But offering extra value instead of discounts can help you stand out from the crowd and maintain your profit margins.
Consider these ideas:
Free shipping, local delivery, or pick-up options: Offer convenient, cost-effective shipping solutions for your customers. Free shipping is always a great incentive to encourage purchases, especially during the holidays.
Gift-wrapping services: Take the hassle out of gift-wrapping for your customers by offering this service. It adds a special touch and can save them time during the busy holiday season.
Create a festive ambiance: If you have a physical store, go the extra mile to create a warm and inviting atmosphere. Decorate your space, host special shopping events with treats like tea and cookies, and offer a personalized experience for your customers.
Create value-driven content: In your marketing and social media posts, focus on sharing content that educates, inspires, or entertains your audience. Provide tips, tutorials, or holiday-themed recipes that are relevant to your brand and will keep your customers engaged and interested in what you have to offer.
And finally, these tactics aren't limited to the holiday season. You can implement them anytime you're launching or promoting something new. By focusing on your loyal customers and adding value to their experience, you can drive revenue and create a lasting impact on your business during any important season.
More Holiday Marketing & Content Ideas:
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September is the month I approach my clients to begin planning their holiday campaigns and content for the remainder of the year. For many businesses, Q4 constitutes a significant portion of their revenue and there’s a lot of content preparation that needs to happen! Here are the steps I walk my clients through to create a holiday marketing plan.