Effective brand messaging is crucial for setting your business apart. It defines how your brand communicates across all platforms, ensuring consistency and emotional connection with your audience. From value propositions to mission statements, crafting a clear and compelling message helps people understand who you are and why they should choose you.

Often overshadowed by promotional campaigns, lead nurturing is the secret ingredient to maintaining a vibrant and engaged subscriber list. These value-driven emails are pivotal for brand-building. Here are my essential strategies and best practices for lead nurturing through your emails.

As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.

Welcome to a new year of marketing predictions! It's that time again when I share my forecast for the upcoming trends in the industry. As we step into 2024, one prediction is catching my eye: the exponential growth of subscription-based content. Let’s explore the various types of subscription-based content that you could try this year…

To pick “favorites” is really hard. As my fourth year running my own business, this was the one that truly felt the most in flow. My clients were wonderful, I did more Brand Messaging projects than ever before, and I was able to hire some experts to help me make a few upgrades to my own internal business systems and branding. But among the many projects, these are the ones that stood out the most to me.

As busy entrepreneurs, we know how important it is to make the most of this time to drive revenue for our businesses. That’s why I want to focus on just TWO simple marketing tactics that can help you maximize your sales during the holiday season.

The founder’s story is a powerful narrative that not only connects with your audience on a personal level but also establishes credibility and trust. Find out the key components that make a great founder’s story and the question prompts I use with clients to help you write one.

Get ready for the holiday season with these trend predictions for 2023. From promo-driven strategies to early shopping habits, here are some of the stats marketers are seeing. Plus, a few takeaways you can use to plan for effective holiday email and content campaigns.