A newsletter is a periodically-sent email that informs your audience of the latest news, tips, or updates relating to your products or services. The main function of a newsletter is informative, while marketing emails are mainly transactional. I’m a HUGE fan of sending a monthly newsletter and believe any business and any industry can include one.

Brand Messaging is how your brand speaks. It is how you describe what you do and the value you offer. Keeping your Brand Messaging consistent is so important. You shouldn’t be reinventing the wheel (a.k.a. writing from scratch) every time you need a blurb to describe your business. Here’s what it should include.

Given the importance of subject lines, I understand why you'd be interested in crafting the perfect ones. So what makes a subject line stand out? An effective tool is to look to evoking our natural instinct towards curiosity. Here are 6 subject line categories that work. Plus examples!

Valentine's Day is one of the top holidays that consumers will spend and give in the calendar year. More than half (52%) of consumers plan to celebrate and will spend an average of $192.80. Read on for content ideas you can use in social media, blog articles, newsletters, podcasts, or videos this month.

Plus, how many email subscribers are considered “good”?

My lists grow slowly, and I am happy that way. But there are definitely marketing tactics you can employ that organically help give your subscriber list a little boost.

What makes a really good email?

Emails, strangely 🤔, are one of my favorite pieces of content to create for clients. As social media trends come and go, emails are still such a powerful tool to share your message, provide value, and educate!⁠

I’m predicting this with be the year many small businesses will focus on email marketing — or at the very least, start putting more of an emphasis on having an email strategy up and running. Here are some stats you need to know for the year ahead!

At the end of the year, I love to make a little space for reflection. While calling these my "favorites" really isn't totally fair because I have honestly felt so, SO good about my clients this year, I did aim to pick 5 that stood out to me for a particular reason. Find out…

Thinking about updating your website? Depending on what stage your business is in, I often see there are a few times entrepreneurs get stuck with their messaging. In those moments it might be beneficial to work with a pro to help craft your website’s words.

Last holiday season, I launched a campaign for a client called 'SOOTHE INTO THE HOLIDAYS'. As a wellness brand, I wanted her to focus on ways to provide the most valuable content during this time of year to her audience. Here’s what I learned from that campaign about creative ways to add value.

You’re sitting at a blank Google doc, trying to think of the right words that will help you generate traffic, leads, and sales. Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…

I recently played a fun counting game. I discovered over the past 12 months I've written about 1,025 social media posts. What a crazy perspective! Some days it’s easier to get started and the creativity is flowing. But for the days that don't, here are the tools I lean on to make writing social media content more manageable.

When October rolls around, it always gives me an, "Oh wow, the holidays are coming!" moment. It also brings a resurgence of energy toward my business and goals for the remainder of the year for my clients. Q4 is always the busiest time of year for marketers. Here are the things I’m doing to prepare my clients for Q4.

Fall email campaigns are a critical part of a brand’s digital marketing calendar. These emails get sent before the holiday season is in full swing⁠⁠. September and October perform a crucial role in the success of later email campaigns, so don’t forget about this time of year!

Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.

I just finished listening to an episode of Oprah’s podcast with the author of the NY Times bestselling book "Stolen Focus". This book explains why we can't think deeply anymore and have trouble, as a society, with focusing. Here’s my takeaway: If you want to maximize your chances of getting into a flow state for a project there are three things you can do...

Over the holidays I had a little time to reflect on the past 12 months and all of the women I had the pleasure of working with. Below are just a few of my favorite launches and project highlights of the year.

This time of year always feels like a rush. And even though as business owners we know that — and often aim to take advantage of doing a bulk of our business this month — it always seems to feel like it catches us off guard. And IMO, this season just hit a little differently.

As much as I am very not a get-up-and-go morning person, I've always set up this expectation that in order to have a productive day I need to get going first thing in the morning. And by "get going", I mean either my butt is out the door for an AM workout or I'm getting started on work for the day right away. Yet gradually, and somewhat unintentionally, over the past few months, I've been adopting a profound, new slow morning routine.

I'm a big believer that a successful outcome of a project comes from a synchronistic match on both sides.👯‍♀️ To do that, it becomes about clarifying who you are, what you stand for, and the problems you can solve. (And that's all great marketing is anyways!)⁠