Content Ideas for Fall Emails
Let’s talk about a very vital period in the email marketing calendar…
Fall email campaigns are a critical part of a brand’s digital marketing calendar.
These emails get sent before the holiday season is in full swing. You might think, logically, November should be a priority for emails. Yes and no. You will likely be sending our a lot of holiday content when that time comes, but you shouldn’t start with these emails last minute. September and October perform a crucial role in the success of November email campaigns.
Event though you might not have anything launching or new promote until the holiday season, there are tons of topics you can create an email newsletter about in the fall. Check out my list below to inspire some ideas.
FALL NEWSLETTER CONTENT LIST:
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✰ Revisit your menu or list of services. Remind people what's available and call out any limited edition offerings through the end of the year.
✰ Speaking of, do you have any new products, flavors, or services coming out? Give some teasers.
✰ Would your product or service make a good gift? Show off your online shop.
✰ Talk about your business life. Share any changes you are implementing or trying out this season and what you've been learning. We love it when a brand is human!
✰ Are you changing your fall hours? Will you be closed for the upcoming holidays? Let people know ahead of time so they can order from you or work with you now!
✰ Share case studies & testimonials. These are great reminders about the type of work you do and the quality you provide.
📤 I strongly suggest that every business send at least one of these a month, and it's ideal to differentiate them from your regular marketing & promotional emails.
🔖 Newsletters are either valuable, entertaining, educational, or a combo of the three!
What's your shtick with creating emails? Is it a love it or a hate it kind of thing for you?