The Marketing Library
Throughout my journey working with clients on their branding, I’ve realized one of the best ways I can help is by sharing the stories of what I’ve learned and am continuing to learn. If you’d like a monthly dose of marketing insights in your inbox, make sure to sign up for my email newsletter.
The Blog
Olive Oil + Wellness! Katerina Mountanos on bringing health benefits of Mediterranean EVOO
Let’s talk EVOO! In this episode we chat about leaving a career in corporate America, key indicators your product/brand might have legs, getting discovered by Whole Foods on Instagram, how to tell if your olive oil is actually extra-virgin, and why PR and partnerships can be hugely beneficial in building a wellness brand.
How a Food Journalist Decides which Products, Restaurants, and Trends to Cover
This is such a fun one! In this podcast with Brianne Nemiroff you’ll get insights into what a food writer looks for in brands, some of her favorite vegan restaurants, marketing strategies she is using to grow her own blog, and more…
How to Keep WELLNESS a Top Priority While Building a Business
Grace is such a gem of knowledge on self-care, wellness, and health advice along with tips on building a brand. In this interview, we chat about practicing wellness and putting health first, creating alignment with your brand, managing your energy, Grace's quarterly business check-in practice, and much more.
Why I Don’t Believe in Posting Content Every Day on Instagram
This is, perhaps, going to be a controversial opinion: I don't believe in posting every single day and I don't believe in "showing up" for the sake of consistency on social media. (Don't tell the Instagram algorithm gods on me.)
How 30 Minutes A Day of Reading can Double Your Income
"If you can get yourself to read 30 minutes a day, you're going to double your income every year."
This blew my mind.
The quote is from Brian Tracy, but the thinking behind it is that 30 minutes a day of reading will get you somewhere between 1-2 books per month. Which is the equivalent of about what you read in a PhD program!
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