Content Ideas for February
I'm a sucker for any excuse to celebrate Valentine's Day/love-related holiday things. (This year, I'm planning a Galentine's Day cross-country ski outing with my girlfriends.) But also because February 14th is a date to note if you'd like to take the opportunity to promote something for Valentine's Day. It is forecasted to be one of the top holidays that consumers will spend and give in the calendar year. Ina Forbes article, it’s predicted that more than half (52%) of consumers plan to celebrate and will spend an average of $192.80 this year — especially the Millennial demographic.
Here are some content ideas for the month of February!
Valentine's (or Galentine's) celebration ideas, recipes, decorations, and gifts. Pssst. this is a great month to share a Gift Guide!
February is all about love and relationships - but rather let's think outside the box. How about a story about the relationship you have with your friends? Or a story related to the relationship you have with yourself?
Messages and thoughts about love in all forms. Self-love, sharing love, your definition of love, how your business gives love...
Anything humorous or entertaining to get us through the rest of winter!
Super Bowl ideas. Another big media/content day is February 12th.
February is Black History Month. Do share on this topic if it feels relevant to you! There is so much to be said about learning through stories and revisiting history through the present day.
A fun tool to use for content predictions is Pinterest Predicts. Take a browse and you can filter by audience type and a few other categories.
Where can you use these February content ideas? Social media, blog articles, newsletters, podcasts, or videos are all great options. Your content marketing should provide your audience with something helpful, informative, or entertaining. As we roll into Super Bowl, Valentine’s Day, and college basketball season this month (whoa!), I’m can already thinking about the spring holidays and retail events that will be coming. Next up, Easter, Spring Break, Mother’s Day, and Memorial Day.
