3 Ways to Work with a Copywriter
Here goes the typical scenario:
You’ve started your business. You’ve contacted a web designer. They’ve created a spectacular-looking template for your new website and you’re getting excited…
“All I need now is the copy you want on the pages,” says the web designer.
*Silence*
Have you thought about this?
Not only do you now have a load of words to write, but you’re sitting at a blank Google doc, trying to think of the right words that will help you generate
traffic
leads
and sales
Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…
A copywriter is someone who writes content with the goal of promoting sales or supporting marketing objectives. Copywriters create content that informs potential customers and shows them why they should buy your products/services.
Copywriters can create a range of different types of content from landing pages to FAQs as well as writing engaging content for social media posts, case studies, and press releases.
If it's your first time working with a copywriter for your business needs, you probably have questions.
Brand Messaging
Brand Messaging creates the core, foundational marketing for your brand. It is how your brand speaks. It is your brand's unique voice but perhaps most usefully, it is how you describe what you do and the value you offer. If you’re curious if your business needs Brand Messaging, read this.
Email Marketing
Monthly newsletters, writing copy for all your promotional emails, setting up your welcome series for success... creating emails are my jam!
Website Copy
I've helped entrepreneurial ladies who need anything from web copy for a new website to a simple landing page to launch a product or campaign.
Did one of these catch your eye? Contact me and utilize my free 45-minute consultation call!