The Best Content for Email Newsletters

What should you put in an email newsletter?

I am a big fan of email newsletters. I tell my clients they should email their list at least once per month, and if they do that, to make sure to include a newsletter.

But first, I’d like to clear up how newsletters are different than other emails. A newsletter is a periodically-sent email that informs your audience of the latest news, tips, or updates relating to your products or services. The main function of a newsletter is informative, while marketing emails are mainly transactional.

I’ve got three ideas to get you started with some inspiration to put in your own email newsletters. Read on!

One:

Write something personal! Share a story about something that’s happened in your business recently or a conversation you had with a customer. Even if the email is going to be about something you are promoting, I love starting it off with a personal note from the founder.

Two:

Show your product or services in action. If you have photos from your customers using your product, describe those. Pull in some posts you or your customers have shared on social media. Show us things that have happened recently. Did you go to an event and do you have photos from that? Put that in!

Three:

Give a glimpse behind the scenes. What have you been working on in your business? Are you getting ready for a busy season or to launch something new? What have you and your team been spending the most time on? Show us things that have happened recently behind the scenes!

Four:

Share a piece of expertise. Did you listen to a podcast or go to a webinar recently? Did you go to an event, conference, or virtual webinar? Give your audience a tidbit of information that you learned or your own point of view on the topic.

Know this: Your email list is the most valuable marketing list you have. Arguably even more than social media. I believe that any business and any industry can share a monthly newsletter. These emails build storytelling into your marketing content and in turn, build trust because your audience feels like they are on the journey with you because they are "in the know".