Often overshadowed by promotional campaigns, lead nurturing is the secret ingredient to maintaining a vibrant and engaged subscriber list. These value-driven emails are pivotal for brand-building. Here are my essential strategies and best practices for lead nurturing through your emails.

As the sun stretches its rays longer and the essence of summer is here, I've come to realize that this particular season is inviting me to not just participate, but to savor every moment. This year, I’m choosing to embrace it. Here are the intentional adjustments I’ve made to both enjoy the summer's chaos and continue thriving professionally.

Welcome to a new year of marketing predictions! It's that time again when I share my forecast for the upcoming trends in the industry. As we step into 2024, one prediction is catching my eye: the exponential growth of subscription-based content. Let’s explore the various types of subscription-based content that you could try this year…

As busy entrepreneurs, we know how important it is to make the most of this time to drive revenue for our businesses. That’s why I want to focus on just TWO simple marketing tactics that can help you maximize your sales during the holiday season.

Get ready for the holiday season with these trend predictions for 2023. From promo-driven strategies to early shopping habits, here are some of the stats marketers are seeing. Plus, a few takeaways you can use to plan for effective holiday email and content campaigns.

I've updated my service guide and pricing options for my copywriting, marketing, and content creation packages. Take a look and learn which option is best for you!

Given the importance of subject lines, I understand why you'd be interested in crafting the perfect ones. So what makes a subject line stand out? An effective tool is to look to evoking our natural instinct towards curiosity. Here are 6 subject line categories that work. Plus examples!

Plus, how many email subscribers are considered “good”?

My lists grow slowly, and I am happy that way. But there are definitely marketing tactics you can employ that organically help give your subscriber list a little boost.

What makes a really good email?

Emails, strangely 🤔, are one of my favorite pieces of content to create for clients. As social media trends come and go, emails are still such a powerful tool to share your message, provide value, and educate!⁠

I’m predicting this with be the year many small businesses will focus on email marketing — or at the very least, start putting more of an emphasis on having an email strategy up and running. Here are some stats you need to know for the year ahead!

At the end of the year, I love to make a little space for reflection. While calling these my "favorites" really isn't totally fair because I have honestly felt so, SO good about my clients this year, I did aim to pick 5 that stood out to me for a particular reason. Find out…

You’re sitting at a blank Google doc, trying to think of the right words that will help you generate traffic, leads, and sales. Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…

When October rolls around, it always gives me an, "Oh wow, the holidays are coming!" moment. It also brings a resurgence of energy toward my business and goals for the remainder of the year for my clients. Q4 is always the busiest time of year for marketers. Here are the things I’m doing to prepare my clients for Q4.

Fall email campaigns are a critical part of a brand’s digital marketing calendar. These emails get sent before the holiday season is in full swing⁠⁠. September and October perform a crucial role in the success of later email campaigns, so don’t forget about this time of year!

Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.

Over the holidays I had a little time to reflect on the past 12 months and all of the women I had the pleasure of working with. Below are just a few of my favorite launches and project highlights of the year.