At the end of the year, I love to make a little space for reflection. While calling these my "favorites" really isn't totally fair because I have honestly felt so, SO good about my clients this year, I did aim to pick 5 that stood out to me for a particular reason. Find out…

Last holiday season, I launched a campaign for a client called 'SOOTHE INTO THE HOLIDAYS'. As a wellness brand, I wanted her to focus on ways to provide the most valuable content during this time of year to her audience. Here’s what I learned from that campaign about creative ways to add value.

You’re sitting at a blank Google doc, trying to think of the right words that will help you generate traffic, leads, and sales. Working with a copywriter is a great place to start. (I’ve worked with many entrepreneurs to develop their brand messaging and website copy!) But here are a few other things you should know…

I recently played a fun counting game. I discovered over the past 12 months I've written about 1,025 social media posts. What a crazy perspective! Some days it’s easier to get started and the creativity is flowing. But for the days that don't, here are the tools I lean on to make writing social media content more manageable.

When October rolls around, it always gives me an, "Oh wow, the holidays are coming!" moment. It also brings a resurgence of energy toward my business and goals for the remainder of the year for my clients. Q4 is always the busiest time of year for marketers. Here are the things I’m doing to prepare my clients for Q4.

Like clockwork, the beginning of September arrives and I take a big, deep breath. First of all, because there's a glorious crispness in the air. But as a marketer, September is about getting your ducks in a row for the rest of the year and finalizing your holiday marketing campaigns. Here’s how I approach planning this time of year.

Over the holidays I had a little time to reflect on the past 12 months and all of the women I had the pleasure of working with. Below are just a few of my favorite launches and project highlights of the year.

This is, perhaps, going to be a controversial opinion: I don't believe in posting every single day and I don't believe in "showing up" for the sake of consistency on social media. (Don't tell the Instagram algorithm gods on me.)