How to Know if Your Business Needs Brand Messaging
Every brand needs a voice. And yes, a solid brand messaging framework is essential to your business's success. (If you want to know more about why brand messaging is so important, read this first.) Today, I wanted to talk about the specific timing of when you should create or update your brand messaging because it is something that I think people aren't always sure about! I have come across a couple instances specifically when it's super helpful.
Scenario One:
You are a new business or you’re launching a new brand.
You’re going to need brand messaging in order to talk about what you do. Brand messaging provides the words that will help your customers and prospects understand the value you’ll offer, your values (the style of business you’re creating), and how you will do things differently.
Scenario Two:
You’ve been inconsistent with your messaging.
You’re reinventing the wheel (a.k.a. writing from scratch) every time you need to share a blurb about your business when someone asks you to describe what you do. Having brand messaging that you can just copy and paste and pull from is very important for brand consistency. The way you describe what you do and the value you offer should be consistent on every piece of marketing you put out there. (That’s brand building!) Work on it once with brand messaging and you’re good to go.
Scenario Three:
You’re transitioning, growing, or something about your brand has changed.
You're ready to level up from your bootstrap beginnings. You’re growing and expanding. Maybe you recently took over or bought a business that had already existed and you want to make it your own. Or maybe, your business has shifted over the years and you need messaging that aligns with where you are. Brand messaging refresh scenarios like these are very similar to the first example when you are starting a new brand. How fun!
One final check. If you are in any of these scenarios, you probably need Brand messaging.
You're a new business.
You’re struggling to write copy that feels and sounds consistent across platforms.
When you sit down to create, you struggle with what to write.
You're writing from scratch each time you have to write something for a bio, website, blog, or social media post.
You're messaging just doesn’t feel like it “fits” you anymore.