What Does Brand Messaging Include?
Brand Messaging = How your brand speaks.
It is your brand's unique voice but perhaps most usefully, it is how you describe what you do and the value you offer.
Keeping these messages consistent is so important. You shouldn't be reinventing the wheel (a.k.a. writing from scratch) every time you need a blurb to describe your business.
3 Scenarios When Your Business Needs Brand Messaging
That's why a Brand Messaging Guide is so important.
When you work with a copywriter, there are a few core elements that will be included in your Brand Messaging guide. Below are the 12 components I always make sure to include for my clients.
1. Tagline
2. One-Liner (your value proposition)
3. Vision
4. Mission
5. Brand Bio (your elevator pitch)
6. Brand Story (your "about")
7. Boilerplate (your professional bio)
8. Founder's Story
9. Brand Tone
10. Target Audience
11. Marketing Statements & Catchphrases (a word bank for you to copy & paste)
12. Social Media Bio
Now the question is, do you have all of these for your business? Whether you choose to hire a professional or DIY, make sure you do!