ABOUT THE PROJECT
Zephyr, a rhythm-based and music-focused wellness studio in Bozeman, Montana, offers a range of beat-based workouts designed to connect and invigorate mind, body, and spirit. After 6 successful years in business, Zephyr was looking for a brand refresh and updated messaging. Through a Brand Messaging Workshop, we uncovered what makes Zephyr so irresistible, and wrote copy that put its core values at the center. The resulting Brand Messaging was soulful, connective, and uplifting, becoming the backbone for Zephyr’s marketing content, and allowing Carolyn and her team to easily update the website and create compelling marketing materials, social media posts, and emails.
The impact was immediate and significant. Within just three months of relaunching with the new brand messaging and an updated look, Zephyr announced their first off-site retreat in partnership with Big Sky Resort and landed an apparel collaboration with Lululemon. This rebranding effort not only aligned the studio’s external communications with its internal culture but also deepened its connection with the community. The result was a more resonant and engaging brand that continues to bring people together in a vibrant and supportive wellness environment.
Brand Messaging
Marketing Strategy
Project Scope:
Carolyn Williams - Founder, Zephyr
“I knew from the outset that I could trust Sydney implicitly, and she never failed to exceed my expectations. The level of detail that accompanied brand messaging and strategy as well as the deep care she took with ushering my business into a new era made me feel held, empowered, seen, and heard every single step of the way. I am SO grateful for her!
Sydney is organized, thoughtful, and so empathetic. She really takes the time to get to know your brand and makes suggestions, writes copy, and provides support based on the insights she gains by paying attention to the details.”
