ABOUT THE PROJECT

Windrift Hill is a family-owned skincare company crafting farm-fresh goat milk products since 1999. With a focus on healing skin solutions for all generations, they pride themselves on using all-natural ingredients sourced directly from their farm. Windrift Hill products are sold online and through retailers nationwide. 

Amber, the CEO of Windrift Hill, enlisted Back Label Branding to refresh their brand messaging to better reflect their 25-year journey creating and selling natural skincare products and to launch an email marketing strategy to drive e-commerce growth. By diving into their brand story, product development history, and the holistic farming ethos driving their business, we crafted a brand messaging guide highlighting the family's unwavering dedication to their healing farm-fresh skincare. This was complimented by launching a dynamic email strategy, which included designing a welcome series to generate more leads, monthly newsletters sharing valuable product information, and promotional sales emails. Month over month, this email strategy delivered notable improvements to Windrift Hill's e-commerce business. Amber noted seeing a “surge in orders every time an email is sent” and multiple promotional campaigns generated “over a 200% increase in sales from the same period the year before.”

By spotlighting Windrift Hill’s origin story in the newsletters, highlighting the benefits of all-natural goat milk skincare, and showcasing the family's commitment to farm-fresh ingredients in the email campaigns, we were able to connect authentically with customers and foster genuine engagement. Forwarding customer responses from an email campaign Amber remarked, “I have been getting these all day and it warms my heart to read these emails.” Witnessing the positive feedback from Windrift Hill's customers in response to our strategic content was truly rewarding and reflected the success that comes from creating impactful, honest communication through marketing content.