ABOUT THE PROJECT

As the Atticus team got ready to launch a new coffee product into the market, I joined the team to help craft the brand messaging for Poet Coffee. As a coffee product that was made sustainably using an all-electric Bellwether roaster, it was important to communicate the ethics and intention behind this brand while still maintaining a tone that could mesh into the overarching umbrella brand of Atticus Poetry. Poet Coffee was launched in November of 2022 and Back Label Branding was also hired to create a holiday marketing campaign to promote the brand through social media content.