ABOUT THE PROJECT

Let me tell you, writing for an artist can be hard — in a good way. There is so much of themselves, the nuances of their craft, and personal vulnerability that goes into their work. My goal is to translate all these details into tangible marketing copy without losing the integrity of the artistic spirit. Creating the messaging for Laura’s rebranding of Lulu Pottery was one of those projects that was just that. Challenging in a good way. My favorite part? Writing her “About” page.

• Brand Messaging

• Website Copy

• Product Catalog Copy

Project Scope

Laura Viren - Owner, Lulu Pottery

Lulu Pottery is a Bozman-based, one-woman-run production studio specializing in porcelain clay. Laura has spent the past 20+ years perfecting the art of wheel-thrown ceramics and mugs for local businesses throughout Montana.