ABOUT THE PROJECT

While Kaylee's photos could certainly speak for themselves, even a very visual website needs strong captions and CTAs. I also wanted the brand tone for her messaging to a fun and spirited personality that aligned with her own personal communication style. What I loved most about working on this website copywriting project was getting to dig into the details of turquoise, fringe, and Western fashion terminology.⁠⁠

  • Brand Messaging

  • Website Copy

  • Brand Pitch Templates

Project Scope

Kaylee VerVynck - Owner, Kaylee Lynn Creatives

“I seriously couldn’t recommend Sydney enough! She is so sweet and seriously amazing at her job! Go hire here NOW.”