SELECTED PROJECTS
The best part about my job is discovering, uncovering, and ultimately, writing the story that brings a brand to life. Below you’ll find a selection of my projects and the wonderful women I’ve worked with along the way.
As part of the complete rebrand of Lulu Pottery, Back Label Branding was brought on to help craft new brand messaging and website copy. My goal: to translate the details and artistry of pottery-making into tangible marketing copy without losing the integrity of Laura’s personal story.
REBRANDED: A NEW SPIN ON AN OLD TAGLINE
Every business owner’s fear is getting their Instagram account hacked. When this happened to Sheryl Wright, founder of Dare to Detour, she had two options: start from scratch or lean into her own story and build a personal brand. Since working with Sheryl on Dare to Detour’s email marketing and social media content, we have been able to lean into deeper, more meaningful messages and Sheryl has experienced more engagement with her audience than ever before!
PERSONAL BRANDING & SOCIAL MEDIA GROWTH
EMAIL MARKETING FOR FARM-FRESH SKINCARE
This family-owned skincare company has been crafting farm-fresh goat milk products since 1999. After refining their brand messaging, we launched a dynamic email marketing strategy that garnered over a 200% increase in sales.
As a new brand with a profoundly different mission to make coffee with zero emissions, Poet Coffee needed impactful brand messaging. They also wanted it to carry a tone of artistry as the brand’s collaborator and bestselling author, Atticus, is the face behind the product. Each line of brand messaging was crafted to bridge the world of coffee excellence with the romance of poetry.
PRODUCT COPY WITH A POETIC TONE
Emily Butler is an incredibly talented bodywork therapist, somatic healer, herbalist, and yoga instructor. After years of working at other studios and salons, she was ready to step out and launch her own brand, Hedgewood Healing Arts. Emily came to Back Label Branding for support in creating web copy that was grounded in her work and aligned with her essence of using natural healing techniques, while still being SEO-friendly.
