WHERE SHOULD I START?

If you’re tired of second-guessing your website copy, writing your emails, and all of the content you need to create each week, I’d love to help provide you with strategic clarity. Every project starts with a free Discovery Call - no strings attached.

STUDIO SERVICES


Your brand vision in writing. This provides you with a robust messaging guide and foundational copy to build your brand for the long term.


Includes:

  • Brand Messaging Session (1:1 Zoom call)

  • Branded Messaging Guide - PDF doc including: 

    • Tagline & One-Liner

    • Vision

    • Mission Statement

    • Brand Voice

    • Brand Bio

    • About the Founder/Team

    • Offerings Overview

    • Target Audience

    • Social Media Bio

  • Up to 2 rounds of edits

  • Bonus: branded catchphrase concepts to apply to marketing materials.

Completed in 5-6 weeks
Great for: New brands or 2+-year-old businesses ready to reposition and elevate their branding.

BRAND MESSAGING


Website copy is part art, part knowing how to craft clear and compelling messages that get your audience to take action. Whether you are creating a website from scratch or going for a refresh, I’ll take your brand messaging and turn it into headlines and web pages that entice.


Includes:

  • Website Messaging Questionnaire

  • Website Copy Workshop Session (1:1 Zoom call)

  • Up to 5 pages of website copy

    • eg. Home, About, Products or Services, Blog, Contact

  • Wireframes and/or collaboration with your designer

  • Up to 2 rounds of edits for polished & ready to go website copy

  • Option to add on additional pages

Completed in 6-8 weeks
10% discount applied when both brand messaging and web copy are booked.

WEBSITE COPY


There are so many ways to work with a copywriter. Especially one with deep experience in marketing!


Custom quotes are available for any of the following copywriting services:

  • Blogs

  • Marketing Materials

  • Email Sequences

  • Founder or Team Bios

  • Media Kits

  • Press Releases

  • Product & Packaging Copy

  • Editorial Articles

CUSTOM COPYWRITING PACKAGES


Think of me as your personal trainer, but for your content and marketing!

These monthly or quarterly sessions are great for those who need support with:

  • Content Strategy

  • Launches

  • Rebranding & Positioning

  • Calendar Planning

Includes:

  • 90-minute strategy sessions to review your branding, sales, and marketing goals.

  • Recordings of the sessions with notes and action items

  • Opportunity analysis suggestions

  • Content + marketing plans for the next 1-2 months ahead

MARKETING STRATEGY SESSIONS


EMAIL COPYWRITING

From full design support to crafting the copywriting in your marketing emails.

Includes:

  • Weekly, bi-weekly, or monthly email newsletters

  • Email copywriting and design

  • Monthly strategy calls & campaign planning

  • Monthly reporting (monitoring subject lines and analytics)


Take it a step further by setting up an automated customer journey to welcome the newest subscribers to your brand — and ensure they stay engaged for many more emails to come!

Includes:

  • Setup of an email system of your choice (Mailerlite, Flodesk, etc.)

  • Design & creation of 3 emails for a Welcome Drip campaign

  • Automation campaign; this email series will be sent to new email subscribers


If keeping up with social media makes you feel overwhelmed but you know it deserves time and attention, you’re not alone.

Setting up a monthly retainer for support ensures your social media content is branded, thoughtfully created, and supports your overall marketing goals.

What’s included:

  • Instagram profile setup + optimization (bio, highlights, and link in bio)

  • Creating and scheduling weekly Instagram posts and Reels

  • Captions that align with your brand’s message

  • Monthly Social Media Strategy Sessions via Zoom

  • Managing and maintaining a monthly social media calendar

  • Monthly analytics and reporting

  • Creative direction for social media photography

SOCIAL MEDIA CONTENT

SEE IT IN ACTION

Back Label Branding is a content creation company providing copywriting support and organic marketing strategy for brands that want to be striking.